Business Model

Tinyfish Labs is a product company at heart. We take ideas, and turn them into products sold to 10s or 100s of customers. But, instead of coming up with our own ideas - we get those ideas from you.

So, you come to us with an idea or a problem you want solved. And let's say we estimate it costs $10k to build, but we think that there are at least 9 other companies out there that need solution too. So instead of charging you $10k to build it, maybe we charge $1k and ask for introductions to some other companies in the same boat as you.

Assuming we can find those 9+ customers, this is a win-win. (well, really a 9x-win).
  • You get your problem solved on the cheap
  • 9 other companies also get their problems solved too
  • Tinyfish Labs has upside for each customer 10+ onwards
Of course, sometimes this blows up in our face - and we lose some money, so we are careful about which projects to do, generally smaller, quick-to-build projects, using technologies I intimately know, for markets without a ton of competition. But we also structure the company to be low-cost as well to minimize the impact of any "bad apple ideas".
  • No/Low Advertising
  • Functionality and simplicity over flashy designs
  • Automate everything possible
  • A 1 person company (Yup, it is just me, so when it blows up - I generally just lose time, not money)

About Me

I said Tinyfish Labs is a 1-person company - I like it way! But that also means you need to get to know me - and talking about myself too much always feels a little gauche. But I also need to build some credibility, so let's power through this.
  • I have a BS in Computer Science from the University of Illinois, and was honored with the Bronze Tablet (given to the top 3% of each graduating class).
  • 2011-12: I moved to California to work at Hewlett-Packard on webOS, the smart TV platform now owned by LG.
  • 2012-15: I joined a startup called Mailbox as an engineering lead. Our team of 13 created an email app with 5 Million users as its peak. We were acquired by Dropbox, where I worked for several more years.
  • 2015-19: I joined a solar/fintech startup as CTO, and helped scaled it from nothing to 8,000 customers, 200 employees, and $40M in revenue.
  • 2019-?: I moved to Arizona, got married, bought a house, adopted a dog, had a daughter and started to contemplate whether "Big Tech" was the best way to use my skills. Tinyfish Labs was born.